A Parade of Fashion

Since the very first running, the Melbourne Cup has been a showcase for fashion and fashionable people. Parading is just as popular today as it was back in the 1800’s. The love of dressing for the Carnival is part of the ceremony and celebration that makes the Melbourne Cup Carnival unique and enduring.

Myer Fashions on the Field Womens Racewear National Winner Carle Rutledge.Myer Fashions on the Field Womens Racewear National Winner Carle Rutledge

Fashion and Flemington have a long and beautiful history together.

The iconic lawns and paths beneath the rose arbours ignite with colour and beauty during the Melbourne Cup Carnival as they become the people’s catwalk.

A sartorial spectacle, it is a joy to witness the energy and effort that people expend to create a true fashion moment.

Myer Fashions on the Field Mens Racewear National Winner Palmer Mutandwa.  Myer Fashions on the Field Mens Racewear National Winner Palmer Mutandwa

In a ritual likened to that of preparing for a wedding, dresses are chosen months in advance. Shoes and handbags are selected with great care and hats and headpieces adorn heads in a rare, but extremely fun, occurrence.

There is rarely any other occasion where people can embrace and showcase their individual style, many doing it fearlessly and fabulously.  Since 1861 when racegoers witnessed Archer take home the first Melbourne Cup, fashion and racing have had an affinity. Three years after that first Cup and the creation of the Victoria Racing Club in 1864, fashion became even more of a focus.

Myer Fashions on the Field Emerging Designer Winner Kate Watts. Myer Fashions on the Field Emerging Designer Winner Kate Watts

In a bid to draw more females to the track, the VRC distributed free passes to women. Suddenly ladies in all their finery adorned the lawns, showcasing their style – and their wealth. For in that era, there was no better indicator of a person’s social standing than on the lawns of Flemington. Fashionable ladies revelled in flaunting their husband’s financial position through their clothing choice. Men too enjoyed the theatre of dressing up, sporting morning coats, rich brocade waistcoats, top hats and cravats – timeless styles that still remain today.

Myer Fashions on the Field Millinery Award Winner Rebecca ShareMyer Fashions on the Field Millinery Award Winner Rebecca Share

It soon became apparent that fashion at Flemington provided a snapshot of the social and political times. As each era evolved, it brought with it a new sartorial development, and Flemington was often first to start iconic trends.  It remains the same today, as the glamour of the event prompts people to step outside their comfort zones and use fashion as a platform for their personal expression, bringing new and fresh ideas to the world

Myer Fashions on the Field Family Racewear Award Winners The Christian Family.Myer Fashions on the Field Family Racewear Award Winners The Christian Family

The VRC loves to celebrate this joyous expression of individuality and contribution to the culture of style as much as it does the thoroughbreds making history on the track.

Myer Fashions on the Field Junior Girls Winner Menzii Andrews.Myer Fashions on the Field Junior Girls Winner Menzii Andrews

Fashion becomes an art form for four days in November, and the Club prides itself on upholding a traditional framework for dressing for the occasion. We believe this is appreciated in a fast-moving and increasingly casual world.

Myer Fashions on the Field Junior Boys Winner Freddie.Myer Fashions on the Field Junior Boys Winner Freddie

The Melbourne Cup Carnival is a time to explore your creativity and expression. Take a moment to appreciate beautiful fabrics, stunning silhouettes and perfect fits. Dress with the traditional racewear rules in mind and above all: have fun!

Enjoy a browse through some of the most gorgeous creations and fashionable expressions seen at the 2018 Myer Fashions on the Field Competition.