Peta Bell (Credit: Lucas Dawson)
This year’s National Women’s Racewear competition is in full swing with Peta Bell taking home the New South Wales title, and securing a spot on stage in the famous Myer Fashions on the Field National Final during Cup Week at Flemington.
Donning a self-designed dress and Ali Moor millinery, Bell impressed a panel of expert judges including 2019 Myer Fashions on the Field ambassador Crystal Kimber, Herald Sun Executive Fashion and Lifestyle Editor Kim Wilson, Myer Womenswear Category Manager Clare Hurley, HUSK Creative Director Kirrily Johnston and Victoria Racing Club (VRC) Executive General Manager Customer Engagement Caroline Ralphsmith.
“Winning a state final is a once in a lifetime opportunity and I feel so lucky to be part of this amazing experience. I love creating and putting together looks I love, so when someone else loves them as well it's just the icing on the cake!” Bell said.
Speaking of the inspiration behind her custom-made design, Bell explained, “I wanted a fresh, floral and European summer look so instantly fell in love with this vintage-inspired printed broderie anglaise when I found it! I love a statement sleeve and oversized collar which I feel is super on trend at the moment.”
As the state winner, Bell has won a Myer gift card to the value of $1,000 and a $500 Antler voucher. She will also participate in a 10-day trip of a lifetime to the Melbourne Cup Carnival to compete against the other state finalists on stage in the Myer Fashions on the Field National Final on Kennedy Oakes Day, Thursday 7 November.
The Myer Fashions on the Field competition is an iconic fixture of the Melbourne Cup Carnival. Located in The Park, Flemington’s food, fashion and entertainment precinct, it remains Australia’s largest and most prestigious racewear event, and is regarded as the pinnacle of spring fashions.
Contestants in this year’s women’s racewear competition will battle it out for over $118,000 worth of prizes, in a bumper year for the competition.
The national winner will take home a Lexus UX valued at $51,345, a Graff Classic Butterfly Motif Pendant valued at $50,900 from Kennedy, a $6,000 Myer Voucher, a TCL TV package valued at $2,247 and $2,000 in Antler luggage.
The second placegetter will receive a $2,000 Myer voucher and $1,000 in Antler luggage.
The third placegetter will walk away with a $1,000 Myer voucher and $500 in Antler luggage.
Following the success of last year’s digital photo-based competition, fashion photographers are capturing beautifully dressed contestants at events in New South Wales, Queensland, South Australia, Tasmania and Western Australia, with the top ten from each state published on a specially curated website. As well as sharing the beautiful event photos, the page will be a hub for contemporary racewear fashion and provide inspiration for all Fashions on the Field enthusiasts, worldwide.
The remaining 2019 interstate competitions will take place at the following locations and racedays:
- Western Australia: Crown Perth Opening Day, Saturday 12 October (Ascot Racecourse – 71 Grandstand Rd, Ascot)
- Queensland: Clayfield College Family Raceday, Saturday 12 October (Eagle Farm Racecourse – 230 Lancaster Rd, Ascot)
- South Australia: Murray Bridge Gold Cup, Friday 18 October (Murray Bridge Racecourse – 342 Brinkley Road, Gifford Hill)
Those wishing to enter the interstate competition can do so here.
In keeping with the tradition of Myer Fashions on the Field, the Victorian State Competition will be held on stage at Flemington Racecourse on AAMI Victoria Derby Day, Lexus Melbourne Cup Day and Kennedy Oaks Day. There will be heats, a preliminary final and a daily final on each of these days. Victorian racegoers are encouraged to pre-register online for this year’s competition now.
Follow #MyerFOTF on social media for all the colour and excitement of Myer Fashions on the Field.