This year’s Myer Fashions on the Field Design Award has been revamped and will now be known as the Emerging Designer Award.

The change to this year’s competition is set to refocus the award on up-and-coming designers and provide them with a national platform to showcase their creations.

VRC and Myer introduce new Emerging Designer Award

This year’s Myer Fashions on the Field Design Award has been revamped and will now be known as the Emerging Designer Award. 

Since its introduction in 2005, the Design Award has been an integral part of the Myer Fashions on the Field competition and recognises the important contribution designers have made to fashion at Flemington over the past 150 years. 

The change to this year’s competition is set to refocus the award on up-and-coming designers and provide them with a national platform to showcase their creations.  

To register for the Emerging Designer Award, applicants will be required to submit a portfolio and a panel of high-profile fashion industry professionals will review the entries and select the top ten finalists who will be invited to design and showcase their outfit on Lexus Melbourne Cup Day. 

The panel will include renowned Myer milliner Lisa Leverington, Herald Sun Executive Fashion Editor Kim Wilson, Victoria Racing Club (VRC) Executive General Manager (EGM) Customer Engagement Caroline Ralphsmith, Myer Womenswear Category Manager Claire Hurley and independent designer, racewear blogger and 2011 Myer Fashions on the Field national final winner Angela Menz.

The winner will receive an incredible prize pool including a priceless business development experience with Myer in the form of a six-week internship. Also on offer is the opportunity to showcase four looks on both the Myer and the VRC Instagram accounts. 

VRC EGM Customer Engagement Caroline Ralphsmith said the change to the award will encourage emerging designers to showcase their talent to a wide audience.

“Refocusing the competition on rising talent will provide a wonderful opportunity for designers to showcase their incredible creations on a national stage,” Ms Ralphsmith said. 

“The winner will receive an incredible prize pool including invaluable exposure and advice from top Myer designers to aid their future development.”

Myer Chief Merchandise Officer Allan Winstanley said Myer is excited to support the next generation of Australian designers.

“As the exclusive fashion partner of the VRC and the Melbourne Cup Carnival, Myer is thrilled to support the next generation of Australian design talent through the revamped Myer Fashions on the Field Emerging Designer Award,” Mr Winstanley said.

“Myer has a proud history of supporting emerging and established Australian design talent and we are delighted to have the opportunity to work with Australia’s next generation of design talent in our established department store environment so they can continue to learn and excel.”

For more information and to register for the 2018 Myer Fashions on the Field Emerging Designer Award please visit flemington.com.au/MyerFOTF.