Rebecca Harding

Myer Fashions on the Field Ambassador Rebecca Harding wearing Asilio dress, Viktoria Novak headpiece and Christie Nicolaides earrings all available at Myer with Cartier watch from Kennedy (Credit: Karon Photography).

Rebecca Harding to represent Myer Fashions on the Field

The Victoria Racing Club (VRC) and Myer have officially announced model and media personality Rebecca Harding as the 2017 Myer Fashions on the Field Ambassador.

Rebecca, 26, has been a regular racegoer for more than ten years and said she is delighted to be able to indulge her love of fashion and racing as the new face of the Myer Fashions on the Field competition.

“It is such an honour to be representing the VRC and Myer this year,” she said.

“As a Melbourne girl I love putting together spring racewear looks and being trackside at Flemington during the Melbourne Cup Carnival, so I can’t wait!” 

Rebecca grew up in regional Australia, including the Victorian town of Mildura where she regularly attended race meets with her family and spent her school holidays at pony club and riding horses with her best friend. 

She was introduced to the Melbourne Cup Carnival in her teens, when she started at boarding school in Melbourne, and fell in love with the color and excitement of a day at the track.

“I remember watching Myer Fashions on the Field when I was in high school and thinking how wonderful everyone looked and the huge effort both men and women put into their outfits. It always inspired me to step up my own fashion game”, she said.

“Since then I’ve always wanted to be a part of the competition, so this is a really exciting event for me to be a part of!”

As Myer Fashions on the Field Ambassador Rebecca, who is signed with The Talent Büro, will step out in some of the season’s best spring racewear looks from Myer.

“Racewear is all about elegance and finding fun ways to inject a bit of your own flair and personality into your look. I’ll be turning to some of Australia’s most sought after designers like Nicola Finetti, Yeojin Bae and Asilio to find the perfect spring raceday looks,” she said.

“And there are so many amazing Australian milliners who are creating magical pieces like Viktoria Novak, Nerida Winter and Lady of Leisure. I’ll be turning to them to add colour and texture to my Melbourne Cup Carnival outfits.”

VRC Executive General Manager Customer Engagement Caroline Ralphsmith said Rebecca, an in demand model and PR professional, is the perfect candidate for the Myer Fashions on the Field Ambassador role this year.

“We are delighted to announce Rebecca as this year’s Ambassador to represent the prestigious competition at Flemington,” she said.

“Rebecca brings a wealth of style and substance to the role, having worked in the fashion industry for many years as a model and in public relations.”
Rebecca’s first official appearance will be at Flemington on Wednesday 13 September for the annual Myer Spring Fashion Lunch. 

Now in its 55th year Myer Fashions on the Field commences on AAMI Victoria Derby Day and continues on Emirates Melbourne Cup Day and Kennedy Oaks Day. 

Located in The Park, Flemington’s fashion and entertainment quarter, Myer Fashions on the Field remains Australia’s largest and most prestigious racewear event, and is regarded as the pinnacle fashion event of the spring.

Fashion hopefuls can pre-register online for this year’s competition at flemington.com.au/MyerFOTF

Follow #MyerFOTF on social media for all the colour and excitement of Myer Fashions on the Field.