What’s Pin & Win?

Pin & Win is the VRC's major annual fundraising activity, and will for the first time support JDRF in 2017. Since 1995, the VRC has given charities the platform to raise more than $4.5 million through the sale of the Emirates Melbourne Cup souvenir pins, helping to change lives and support our community.

JDRF is the leading global organisation funding type 1 diabetes (T1D) research with a mission to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. JDRF Australia is built on a grassroots model of people connecting in their local communities, collaborating regionally for efficiency and broader fundraising impact, and uniting on an international stage to pool resources, passion and energy. 

Pin & Win Competition 

Purchase a 2017 Emirates Melbourne Cup lapel pin between 4 September and 11 November 2017 and enter for your chance to win!

Simply complete the online entry form below and quote your unique entry code.

Each $5 pin purchased provides one entry and each $10 pin provides two entries to the competition. Entries must be submitted by 2:00pm AEDT on 11 November 2017 and entrants must retain the corresponding pin for each entry submitted.

Pins can be purchased from the following locations:

  • Coles Express stores (between 25 October - 11 November)
  • Ticketek website with any Emirates Melbourne Cup Carnival ticket purchase (for collection at Flemington on Carnival racedays)
  • Roaming pin sellers at Flemington racedays


  • Major Prize - Lexus IS 300h F Sport valued at up to $80,000 (incl. on road costs).
  • Second Prize - 1 Million Skywards Miles from Emirates, valued at up to $50,000.
  • Third Prize - Sofitel Melbourne On Collins Hotel Deluxe Package for four persons including, 2 x Prestige Suites for two nights, Sofitel Club Lounge benefits, degustation dinner at No35 restaurant, High Tea, Melbourne Laneway Walking tour and valet parking, valued up to $7,060.
  • Fourth Prize - A TCL Electronics package valued at $4,498 RRP.


enter competition here