Myer Fashions on the Field at Flemington is not only an undisputed institution of the Melbourne Cup Carnival, it has established its place as Australia's largest and most prestigious outdoor fashion event. It continues to grow in prestige and stature and today attracts media attention and celebrity judges from around the world.
For the first time in the competition’s history, the Myer Fashions on the Field enclosure will be located in Flemington’s newest fashion and entertainment quarter – The Park . Located on the hill behind the Flemington Grandstand, The Park will be filled with an abundance of fashion, excitement, style and colour with live music, bars, pamper room, cocktail gardens and delicious food from some of Melbourne’s hottest food providers.
Heats and finals now stretch across the Melbourne Cup Carnival, staged in a two-story enclosure inspired by the fashion runways around the world which offers an enhanced contestant and VIP experience and greater public viewing.
The competition was first staged in 1962 in a bid to attract more women to the races, with the object of ‘finding the smartest dressed women at the Carnival within economic restraints’. There were initially three categories for ladies – for outfits that had cost £30 and under, and £50 and over; and a category for Most Elegant Hat.
During its colourful history, Myer Fashions on the Field has undergone many developments but the competition’s basic premise remains: an opportunity for the fashion industry to showcase its wares and for women and men to indulge in their passion for fashion.
Throughout the year, Myer Fashions on the Field State Finals (Women's Racewear only) are held across the country. Each state finalist wins a trip to the Melbourne Cup Carnival and an invitation to compete in the Myer Fashions on the Field National Final at Flemington on Crown Oaks Day.
The Victorian winner will be chosen from the daily winners of the Women's Racewear competitions at Flemington held on AAMI Victoria Derby Day, Emirates Melbourne Cup Day and Crown Oaks Day. On Crown Oaks Day, the three winners will then compete to determine who will be the Myer Fashions on the Field Victorian State Winner.
The winner will then advance into the National Final and compete against the other State Finalists for the coveted national title.
Field state finals
Venue: Gold Coast Turf Club
Raceday: Magic Millions Raceday
Date: Saturday 9 January 2016
Venue: Tasmania Racing Club
Raceday: Hobart Cup
Date: Monday 8 February 2016
Venue: South Australia Jockey Club, Morphettville Racecourse
Raceday: Adelaide Cup
Date: Monday 14 March 2016
New South Wales
Venue: Ascot Racecourse
Raceday: Opening Day of Ascot
Racecourse: Flemington Racecourse
Raceday: AAMI Victoria Derby Day; Emirates Melbourne Cup Day; Crown Oaks Day
Dates: 29 October; 1 November; 3 November 2016
Women's Racewear contestants must fulfill the following contestant criteria, and acknowledge that they understand and agree to abide by the criteria, as they register in order to enter Fashions on the Field:
A panel of judges based their votes on the following Women's Racewear criteria:
Terms & Conditions
Men’s Racewear became a Myer Fashions on the Field category in 2001 and today continues as a strong competition during the Melbourne Cup Carnival. There are no interstate competitions for the Men’s Racewear competition.
Held on AAMI Victoria Derby Day, the Men's Racewear category regularly attracts more than 150 well dressed male racegoers.
The competition continues to grow in popularity each year and has seen a high calibre of entrants sporting a variety of suits, shirt and tie combinations and hats - proving that Fashions on the Field is not just for the ladies.
Male contestants must fulfill the following criteria, and acknowledge that they understand and agreed to abide by the criteria as they register in order to enter Myer Fashions on the Field:
A panel of judges based their votes on the following Men’s Racewear criteria:
2016 Myer Fashions on the Field pre-registrations
Pre-registrations are now open for the 2016 Myer Fashions on the Field Women's and Men's Racewear competitions.
Women's Racewear registration Men's Racewear registration
The introduction of the Millinery Award and Design Award was part of the VRC’s commitment to addressing the instances of designers and milliners entering models into the regular Women’s Racewear competitions. Designers and milliners were offered a prestigious platform to showcase their exclusive designs amongst their peers while also ensuring the traditional women’s racewear event remains a competition for everyone.
This invitation-only category was introduced by the Victoria Racing Club in 2005 to recognise the contribution designers have made to fashion at Flemington.
The Design Award provides designers a chance to showcase their racewear creations. It encourages outstanding racewear design and also focuses on emerging Australian racewear design talent. The Design Award will again be staged this year on Emirates Melbourne Cup Day 3 November.
All contestants must fulfill the following contestant criteria, acknowledge that they understand and agree to abide by the criteria:
A panel of industry judges will base their votes on the following Design Award criteria:
The invitation-only category was introduced in 2006 to complement the Design Award’s focus on the fine art of millinery. The invitation only Millinery Award focuses the judges' attention purely on the hat or headpiece of the individual. The Millinery Award provides milliners a chance to showcase their work and contribution to racing fashion, and is held on Crown Oaks Day.
A panel of judges based their voted on the following Millinery Award criteria:
Terms & Conditions
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