Women’s Racewear is held on AAMI Victoria Derby Day, Saturday 4 November 2017, Emirates Melbourne Cup Day, Tuesday 7 November 2017 and Kennedy Oaks Day, Thursday 9 November 2017. Online registrations close Wednesday 1 November 2017.
Men’s Racewear is held on AAMI Victoria Derby Day, 4 November 2017 and Emirates Melbourne Cup Day, 7 November 2017. Online registrations close Wednesday 1 November 2017.
About Myer Fashions on the Field
Myer Fashions on the Field at Flemington is not only an undisputed institution of the Melbourne Cup Carnival, it has established its place as Australia's largest and most prestigious outdoor fashion event. It continues to grow in prestige and stature and today attracts media attention and celebrity judges from around the world.
In 2016 for the first time in the competition’s history, the Myer Fashions on the Field enclosure was located in Flemington’s newest fashion and entertainment quarter – The Park . Located on the hill behind the Flemington Grandstand, The Park was filled with an abundance of fashion, excitement, style and colour with live music, bars, pamper room, cocktail gardens and delicious food from some of Melbourne’s hottest food providers.
Heats and finals now stretch across the Melbourne Cup Carnival, staged in a two-story enclosure inspired by the fashion runways around the world which offers an enhanced contestant and VIP experience and greater public viewing.
The competition was first staged in 1962 in a bid to attract more women to the races, with the object of ‘finding the smartest dressed women at the Carnival within economic restraints’. There were initially three categories for ladies – for outfits that had cost £30 and under, and £50 and over; and a category for Most Elegant Hat.
During its colourful history, Myer Fashions on the Field has undergone many developments but the competition’s basic premise remains: an opportunity for the fashion industry to showcase its wares and for women and men to indulge in their passion for fashion.
- Read about the 2016 competition winners