MILLINERY AWARD

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Creative hats and headwear from top milliners.

Take some pleasurable time to appreciate the fine art and technical prowess of many of Australia’s most interesting milliners.

The renowned Millinery Award during the Melbourne Cup Carnival will help shape the future of millinery fashion. The award has long been considered to be the crowning achievement for makers of Australia’s finest headwear. 

Along with helping to shape the future of millinery fashion and showcasing top talent on a national stage, it’s also a chance for milliners to proudly display their work, and earn the kudos of their creative peers.

This year we’ve transformed the Millinery Award to a modernised digital format, with entries open for submission between Monday 7th September and Tuesday 13th October 2020. The winner will be selected by our expert panel of judges and announced on Lexus Melbourne Cup Day, Tuesday 3rd November 2020.

 

ENTER MILLINERY AWARD

 

COMPETITION INFORMATION

 

To be eligible to enter the Millinery Award applicants must adhere to the following:

  • Contestants must be 18 years of age or more.
  • Contestants must be an Australian resident.
  • Contestants are not permitted to alter or add to their millinery or outfit in any way from the beginning until the end of the competition.

For more information on the eligibility view terms and conditions.

SUBMISSION CRITERIA

 

Applicants who are interested in entering the 2020 Millinery Award, are required to follow the submission criteria as outlined below:

  • Create and construct the millinery piece you wish to enter.
  • Provide a video diary (shot in landscape) outlining your creative inspiration, construction techniques and overall design process.
  • Photograph your completed millinery piece on either a model or mannequin.
  • Submit a portfolio outlining:
    Overview; outlining your brand, your background and history, current stockists and any personal and/or millinery highlights (no more than one paragraph)
    Lookbook; a sweep of images showcasing your work
    Media; PR and media received (if applicable)
    Digital; links mapping to your website and/or social media channels (if applicable)

Please note, we ask you keep a video diary during your creation period, however this is not required to be submitted with your application.
Once selected by the panel of industry professional judges, the top 10 Milliners will be asked to provide their video diary.

SELECTION CRITERIA

 

A panel of industry professional judges will choose the top 10 finalists who will be invited to compete in the coveted 2020 Millinery Award Final on Lexus Melbourne Cup Day, Tuesday 3rd November 2020. 

Judges are looking for entries that excel in the following criteria:

  • Creative design and fashion innovation.
  • Originality and unique style.
  • Excellence in manufacturing and technique.
  • Appropriateness of the design for the occasion.
KEY DATES

 

Applications open 9:00am AEDT Monday 7th September 2020
Applications close 5:00pm AEDT Tuesday 13th October 2020
Top 10 Milliners notified and announced By Monday 18th October 2020
2020 Millinery Award Final On Lexus Melbourne Cup Day, Tuesday 3rd November 2020
VIDEO DIARY TOP TIPS

 

FILMING TIPS 

  1. Make sure your lens is clean. Clean with a microfibre cloth.
  2. Always face your subject towards the light. Do not have the light behind them.
  3. Use a tripod if available, or use both your hands to hold the phone in LANDSCAPE orientation (the screen is WIDER than it is TALL). Make sure to tuck both your elbows into your body as this will make the video recording more stable.
  4. Try not to use the zoom feature, as this will reduce the video quality.
  5. Always LOCK YOUR FOCUS, AND EXPOSURE. 
    For mobiles: Wherever your subject matter is in the frame, hold your finger on the subject and you will see auto exposure/auto focus lock appear. You will be able to adjust the level of light & exposure here. 

Remember you need to make sure that the camera setting is on video and press the red button to start and finish recording.

Good luck!

PRIZE LIST

 

The winners of the 2020 Myer Fashions on your Front Lawn Millinery Award will receive:

Winner

  • Myer gift card to the value of $3,000.
  • A Fashion feature in Inside Headquarters Magazine valued at AUD$2,850. 
  • Four night’s accommodation for two people in a classic king room at Sofitel Melbourne On Collins, valued at $2,400.
  • A TCL TV package valued at a total of $2,000.
  • An Antler luggage voucher to the value of $1,000.

Runner-Up

  • Myer gift card to the value of $1,500.
  • Four night’s accommodation for two people in a classic king room at Sofitel Melbourne On Collins, valued at $2,400.
  • An Antler luggage voucher to the value of $750.

Second Runner-Up

  • Four night’s accommodation for two (2) people in a classic king room at Sofitel Melbourne On Collins, valued at $2,400.
  • Myer gift card to the value of $1,000.
  • An Antler luggage gift voucher to the value of $500.