The Womens Racewear competition was first staged in 1962 with the intention of finding the smartest dressed women at the Melbourne Cup Carnival.
During its colourful history, Myer Fashions on the Field has undergone many developments and in 2018 the Womens Racewear Interstate Competition entered the digital age, with a photo-based competition for contestants.
As Myer Fashions on the Field continues to evolve, the tradition and core purpose of the competition will always remain a celebration of fashion and racing.
Online pre-registrations for the 2019 Womens Racewear Competition have now closed. Please see below for registration times for each race day.
In keeping with the tradition of Myer Fashions on the Field, the Victorian State Competition will be held on stage at Flemington Racecourse on AAMI Victoria Derby Day, Lexus Melbourne Cup Day and Kennedy Oaks Day. There will be heats, a preliminary final and a daily final on each of these days.
On Kennedy Oaks Day, the winners of the three daily finals will compete to determine the Victorian State Winner.
The culmination of the Womens Racewear competitions occurs on Kennedy Oaks Day where the six State Winners will compete for the coveted Myer Fashions on the Field National Winner title.
Contestants who have not registered online, can register on the day at the Myer Fashions on the Field competition Enclosure located in the Park.
Online registrations for the Myer Fashions on the Field Competition are now open.
If you have registered online prior to the race day please join the Online Registration queue at the Myer Fashions on the Field Enclosure to receive your contestant card and also be directed to the stage for judging.
Please note, we will not be receiving any applications after the scheduled registration times indicated in the table below.
Women's Racewear National Final
Women's Racewear Victorian Final
Women's Racewear Daily Competition
Download the 'Flemington Raceday Guide' mobile app before you arrive on course to keep up to date on all the Myer Fashions on the Field competition times and event details. Select events from What's On and add to your planner to organise your day. Available on iOS and Android.
As part of the digital component of the competition, fashion photographers will capture beautifully dressed contestants at events in New South Wales, Queensland, South Australia, Tasmania and Western Australia, with the top ten from each state to be published on a specially curated website, fotf.com.au.
At the conclusion of each event, a small panel of high profile industry professionals will select the State Finalist, Runner-Up and Second Runner-Up from the top ten contestants per state.
The winners from each state will receive a 10-day trip of a life time to the Melbourne Cup Carnival to compete on stage in the Myer Fashions on the Field National Final on Kennedy Oaks Day.
Visit a Myer store dressed in your Spring Racing finest and enter the Myer Fashions on the Field After Dark competition.
Your chance to win some amazing prizes, including entry to the Preliminary Finals on Lexus Melbourne Cup Day at Flemington, flights to Melbourne*, 1 night accommodation, $500 Myer gift card and more.
Register on the night to receive your contestant card and be directed to the stage for judging.
*Terms and conditions apply.
Womens Racewear contestants must fulfill the following criteria, and acknowledge that they understand and agree to abide by the criteria in order to enter Myer Fashions on the Field:
Contestants must be at least 18 years of age.
Contestants and/or their outfits are not permitted to promote commercially a brand, store or designer.
Contestants must not receive any compensation from a third party for participating in this competition.
Contestants must have appropriate headwear to complement their racewear in order to enter.
All prizes awarded to the contestant must remain the property of the contestant and are not transferable, exchangeable or redeemable for cash.
Contestants are not permitted to alter or add to their outfit in any way from the beginning until the end of the competition (including heats and the preliminary, daily, state and national final).
A panel of judges will base their votes on the following Women’s Racewear criteria:
Style and originality.
Appropriateness of the outfit for the Melbourne Cup Carnival and the individual.
Attention to detail with accessories.
Understanding and interpretation of the current fashion trends.
Grooming and deportment.
Suitability of the outfit for the raceday.
2019 Myer Fashions on the Field Womens Racewear Interstate Competition - terms and conditions (PDF)
2019 Myer Fashions on the Field Womens Racewear Competition - terms and conditions
2019 Myer Fashions on the Field Womens Racewear Competition - prize list (PDF)
2019 Myer Fashions on the Field at After Dark Competition - terms and conditions (PDF)