The Womens Racewear competition was first staged in 1962 with the intention of finding the smartest dressed women at the Melbourne Cup Carnival.

During its colourful history, Myer Fashions on the Field has undergone many developments and in 2018 the Womens Racewear Interstate Competition entered the digital age, with a photo-based competition for contestants. 

As Myer Fashions on the Field continues to evolve, the tradition and core purpose of the competition will always remain a celebration of fashion and racing.

Online pre-registrations for the 2019 Womens Racewear Competition have now closed. Please see below for registration times for each race day.

 

In keeping with the tradition of Myer Fashions on the Field, the Victorian State Competition will be held on stage at Flemington Racecourse on AAMI Victoria Derby Day, Lexus Melbourne Cup Day and Kennedy Oaks Day. There will be heats, a preliminary final and a daily final on each of these days.

On Kennedy Oaks Day, the winners of the three daily finals will compete to determine the Victorian State Winner.

  Venue Raceday Date
Victoria Flemington Racecourse AAMI Victoria Derby Day
Lexus Melbourne Cup Day
Kennedy Oaks Day
Saturday 2 November 2019
Tuesday 5 November 2019
Thursday 7 November 2019

The culmination of the Womens Racewear competitions occurs on Kennedy Oaks Day where the six State Winners will compete for the coveted Myer Fashions on the Field National Winner title.

 

Contestants who have not registered online, can register on the day at the Myer Fashions on the Field competition Enclosure located in the Park. 

Online registrations for the Myer Fashions on the Field Competition are now open. 

If you have registered online prior to the race day please join the Online Registration queue at the Myer Fashions on the Field Enclosure to receive your contestant card and also be directed to the stage for judging.

Please note, we will not be receiving any applications after the scheduled registration times indicated in the table below.

Race Day
Registration Time 
 AAMI Victoria Derby Day, Saturday 2 November 2019 10:15am - 11:15am
 Lexus Melbourne Cup Day, Tuesday 5 November 2019 9:45am - 10:45am
 Kennedy Oaks Day, Thursday 7 November 2019 11:15am - 12:15pm


Download the 'Flemington Raceday Guide' mobile app before you arrive on course to keep up to date on all the Myer Fashions on the Field competition times and event details. Select events from What's On and add to your planner to organise your day. Available on iOS and Android.

 

               

As part of the digital component of the competition, fashion photographers will capture beautifully dressed contestants at events in New South Wales, Queensland, South Australia, Tasmania and Western Australia, with the top ten from each state to be published on a specially curated website, fotf.com.au.  

 

VISIT WEBSITE

 

At the conclusion of each event, a small panel of high profile industry professionals will select the State Finalist, Runner-Up and Second Runner-Up from the top ten contestants per state.

The winners from each state will receive a 10-day trip of a life time to the Melbourne Cup Carnival to compete on stage in the Myer Fashions on the Field National Final on Kennedy Oaks Day.

2019 Fashions on the Field Womens Racewear Interstate Competition - terms and conditions (PDF)


  Venue Address  Race day Date Time
Tasmania Tasmanian Racing Club 6 Goodwood Rd, Glenorchy, TAS 7010 Shout Out To The Girls Brunch Sunday 8th September 10:30am - 2:30pm
New South Wales Empire Lounge Lyne Park, Rose Bay, NSW 2029 Colgate Optic White Stakes Day
Saturday 21st September 10:00am - 12:00pm
Western Australia Perth Racing 71 Grandstand Rd, Ascot, WA 6104 Crown Perth Opening Day Saturday 12th October 11:00am - 4:00pm
Queensland Brisbane Racing Club Eagle Farm Racecourse - 230 Lancaster Rd, Ascot, QLD 4007 Clayfield College Family Raceday Saturday 12th October 10:30am - 3:30pm
South Australia Murray Bridge Racing Club 342 Brinkley Road, Gifford Hill, SA 5253 Murray Bridge Gold Cup Friday 18th October 11:00am - 2:00pm

Visit a Myer store dressed in your Spring Racing finest and enter the Myer Fashions on the Field After Dark competition.

Your chance to win some amazing prizes, including entry to the Preliminary Finals on Lexus Melbourne Cup Day at Flemington, flights to Melbourne*, 1 night accommodation, $500 Myer gift card and more. 

Register on the night to receive your contestant card and be directed to the stage for judging. 
*Terms and conditions apply.

  • Myer Sydney - Thursday 17th October, 6:30pm
  • Myer Chadstone - Friday 18th October, 6:30pm
  • Myer Brisbane - Friday 18th October, 6:30pm

 

  • Womens Racewear contestants must fulfill the following criteria, and acknowledge that they understand and agree to abide by the criteria in order to enter Myer Fashions on the Field:

    • Contestants must be at least 18 years of age.

    • Contestants and/or their outfits are not permitted to promote commercially a brand, store or designer.

    • Contestants must not receive any compensation from a third party for participating in this competition.

    • Contestants must have appropriate headwear to complement their racewear in order to enter.

    • All prizes awarded to the contestant must remain the property of the contestant and are not transferable, exchangeable or redeemable for cash.

    • Contestants are not permitted to alter or add to their outfit in any way from the beginning until the end of the competition (including heats and the preliminary, daily, state and national final).

    • CONTESTANT CRITERIA

      Womens Racewear contestants must fulfill the following criteria, and acknowledge that they understand and agree to abide by the criteria in order to enter Myer Fashions on the Field:

      • Contestants must be at least 18 years of age.

      • Contestants and/or their outfits are not permitted to promote commercially a brand, store or designer.

      • Contestants must not receive any compensation from a third party for participating in this competition.

      • Contestants must have appropriate headwear to complement their racewear in order to enter.

      • All prizes awarded to the contestant must remain the property of the contestant and are not transferable, exchangeable or redeemable for cash.

      • Contestants are not permitted to alter or add to their outfit in any way from the beginning until the end of the competition (including heats and the preliminary, daily, state and national final).

  • A panel of judges will base their votes on the following Women’s Racewear criteria:

    • Style and originality.

    • Appropriateness of the outfit for the Melbourne Cup Carnival and the individual.

    • Attention to detail with accessories.

    • Understanding and interpretation of the current fashion trends.

    • Grooming and deportment.

    • Suitability of the outfit for the raceday.

    • SELECTION CRITERIA

      A panel of judges will base their votes on the following Women’s Racewear criteria:

      • Style and originality.

      • Appropriateness of the outfit for the Melbourne Cup Carnival and the individual.

      • Attention to detail with accessories.

      • Understanding and interpretation of the current fashion trends.

      • Grooming and deportment.

      • Suitability of the outfit for the raceday.