EMERGING DESIGNER AWARD

In 2005 the Victoria Racing Club introduced the Design Award to recognise the contribution designers have made to fashion at Flemington and it has since become an integral part of the Myer Fashions on the Field competition.

In 2018, the Victoria Racing Club in conjunction with Myer has re-focused the award to uncover emerging designers and provide them a chance to showcase their creations, encouraging outstanding design talent and excellence within the Australian fashion industry. The award is now known as the Emerging Designer Award.

Along with fabulous prizes, the 2019 Emerging Designer Award winner received an invaluable business development experience with Myer providing intel and exposure to assist in the designer’s future development, as well as an exciting opportunity to present a capsule collection in store at Myer’s Bourke Street Mall.*

View the 2019 Fashions on the Field Emerging Designer Award Handbook (PDF)

 

Registrations for the 2019 Emerging Designer Award are now closed.

 

Contestant who have received an invitation for the Emerging Designer Award are required to register on the day at the Myer Fashions on the Field competition enclosure located in the Park during the registration times below.

On arrival please join the Online Registration queue at the Myer Fashions on the Field Enclosure to receive your contestant card and also be directed to the stage for judging.

Please note, we will not be receiving any applications after the scheduled registration time indicated in the table below.

Race day
Registration Time 
 Lexus Melbourne Cup Day, Tuesday 5 November 2019  1:20pm - 1:50pm
Portfolio submissions close Friday 6 September 2019
Designers notified of their application outcome Friday 13 September 2019
Top 10 Designers announced Friday 13 September 2019
2019 Myer Fashions on the Field Emerging Designer Award Lexus Melbourne Cup Day,
Tuesday 5 November 2019

Download the 'Flemington Raceday Guide' mobile app before you arrive on course to keep up to date on all the Myer Fashions on the Field competition times and event details. Select events from What's On and add to your planner to organise your day. Available on iOS and Android.

 

               

  • To be eligible to enter the Emerging Designer Award applicants must adhere to the following:

    • Must be 18 years of age or more

    • Not have any current commercial arrangements or relationships with retail stores (with the exception of small boutiques at the VRC’s discretion)

    • Not be a previous winner of the Design Award or Emerging Designer Award

    For more information on the eligibility view the 2019 Myer Fashions on the Field Emerging Designer Award Terms and Conditions.

     

    • ELIGIBILITY

      To be eligible to enter the Emerging Designer Award applicants must adhere to the following:

      • Must be 18 years of age or more

      • Not have any current commercial arrangements or relationships with retail stores (with the exception of small boutiques at the VRC’s discretion)

      • Not be a previous winner of the Design Award or Emerging Designer Award

      For more information on the eligibility view the 2019 Myer Fashions on the Field Emerging Designer Award Terms and Conditions.

       

  • To register for the 2019 Myer Fashions on the Field Emerging Designer Award applicants are required to submit a portfolio. Portfolio submissions close 5:00pm Friday 6 September 2019. 

    A portfolio should include:

    • Overview; outlining your design vision, your background including schooling and/or experience and any personal and/or design highlights

    • Lookbook; a sweep of images showcasing your work

    • Media; PR and media received (if applicable)

    • Digital; links mapping to your website and/or social media platforms

    The judges will review all entries and select ten finalists who will be invited by the Victoria Racing Club and Myer to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day, Tuesday 5 November 2019.

    • PORTFOLIO

      To register for the 2019 Myer Fashions on the Field Emerging Designer Award applicants are required to submit a portfolio. Portfolio submissions close 5:00pm Friday 6 September 2019. 

      A portfolio should include:

      • Overview; outlining your design vision, your background including schooling and/or experience and any personal and/or design highlights

      • Lookbook; a sweep of images showcasing your work

      • Media; PR and media received (if applicable)

      • Digital; links mapping to your website and/or social media platforms

      The judges will review all entries and select ten finalists who will be invited by the Victoria Racing Club and Myer to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day, Tuesday 5 November 2019.

  • Creativity - A unique design that showcases an imaginative and innovative look unlike anything ever seen in this fashion category.  Colour, texture, cut and the inclusion of accessories will all form part of the judging criteria in this section.

    Excellence in Manufacturing - Skill demonstrated across design, technique and craft of construction, showing an eye for every detail.

    Design Vision - The ideation behind the submission is a critical part of the design process and our judges will be getting underneath the development process and vision. Getting to know how the designer thinks, plans and brings their creations to life is just as important to our judges as the creations themselves.

     

     

     

     

    • SELECTION CRITERIA

      Creativity - A unique design that showcases an imaginative and innovative look unlike anything ever seen in this fashion category.  Colour, texture, cut and the inclusion of accessories will all form part of the judging criteria in this section.

      Excellence in Manufacturing - Skill demonstrated across design, technique and craft of construction, showing an eye for every detail.

      Design Vision - The ideation behind the submission is a critical part of the design process and our judges will be getting underneath the development process and vision. Getting to know how the designer thinks, plans and brings their creations to life is just as important to our judges as the creations themselves.

       

       

       

       

  • The 10 finalists will receive an email of congratulations from the Victoria Racing Club with an invitation to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day, Tuesday 5 November 2019.

     

     

     



     

     

    • SUCCESSFUL APPLICANTS

      The 10 finalists will receive an email of congratulations from the Victoria Racing Club with an invitation to present a design at the 2019 Myer Fashions on the Field Emerging Designer Award on Lexus Melbourne Cup Day, Tuesday 5 November 2019.

       

       

       



       

       

2019 Myer Fashions on the Field Emerging Designer Award Terms and Conditions

2019 Myer Fashions on the Field Emerging Designer Award Prize List

* May be subject to further selection criteria from Myer. Prize is reliant on Myer’s marketing and communication schedule.