Pin & Win Competition

Purchase a 2019 Lexus Melbourne Cup lapel pin on-course at race days, via the online store, or via Ticketek when purchasing Melbourne Cup Carnival tickets. 

Pins will be available to purchase at all Flemington race days from Sofitel Girls' Day Out, 14 September 2019.




What’s Pin & Win?

The Victoria Racing Club (VRC) is proud to announce Very Special Kids as the new Pin & Win charity partner for 2019.

Pin & Win is the VRC’s flagship annual charity fundraiser and since 1995 has given charities the platform to raise more than $5.7 million through the sale of Lexus Melbourne Cup souvenir pins, helping to change lives and support the community.

Very Special Kids is the 15th charity to partner with the VRC, with the Pin & Win partnership to support an upgrade of Very Special Kids’ children’s hospice at Malvern where it cares for children with life-threatening conditions and provides much-needed family support services.The Pin & Win campaign will commence in early September, with pins available at Flemington from Sofitel Girls Day Out and a range of retail outlets.

In 2019, racegoers who purchased a Lexus Melbourne Cup lapel pin during the competition period had the chance to enter a draw to win over $140,000 worth of prizes.



By purchasing a Lexus Melbourne Cup souvenir pin racegoers can enter a draw to win the following prizes:

First Prize: 2019 Lexus NX300 AWD F Sport Automatic, Petrol in Mercury Grey valued at up to $80,000 RRP (Inc GST & on-road costs based on the State of Victoria).

Second Prize: An exquisite, luxury watch collection from Kennedy valued at $52,600 RRP (inc GST) comprising of: 

  • IW458107 - Portofino Automatic 37 female watch with lilac alligator leather strap, 5N gold model with 66 diamonds on the bezel and a silver-plated dial valued at $25,500; and
  • IW510107 - Portofino Hand-Wound Eight Days male watch with an 18 carat 5N gold case, silver-plated dial and solid gold indices valued at $27,100.

Third Prize: 3 nights’ accommodation in 2 luxurious Prestige Suites at Sofitel Melbourne On Collins, each Prestige Suite for 2 guests, including Sofitel Club Lounge benefits, valued at $7,200 (inc GST). 

Fourth Prize: TCL 85P8M - Massive 85” Android 4K UHD TV with AI-IN Technology valued at $4,998 (INC GST).

Terms and conditions

Pin & Win competition information and terms and conditions (PDF)