Pin & Win souvenir pin

The Pin & Win promotion will commence at Flemington on Sofitel Girls’ Day Out, Saturday 12 September, with pins available at retail outlets from 1 October.  

Standard pins are $5 and limited edition diamante horseshoe pins are $10. 

enter here

Pin & Win charity partner

Pin & Win is the VRC's major annual fundraising activity, supporting the Starlight Children’s Foundation in 2015.

Since 1995, Pin & Win has helped local charities raise more than $4 million through the sale of the miniature Emirates Melbourne Cup souvenir pins. 

Every dollar raised through Pin & Win will help support Starlight Express Rooms, which provide programs for seriously ill children and are a medical free haven for sick kids and their families seeking a welcome break from the relentless cycle of medical treatments and procedures. 

Competition and prizes 

Each pin purchased will provide one ($5) or two ($10) entries to the prize draw.  Details on how to enter can be found on the pin backing card.

MAJOR PRIZE: A Lexus NX 200t F Sport valued at up to $73,146 (inc. on road costs).

SECOND PRIZE: 1 Million Skywards Miles from Emirates, valued at up to $50,000.

THIRD PRIZE: DoubleTree by Hilton Cairns holiday package for two valued at up to $8,000.

FOURTH PRIZE: 1 x TCL 65” Ultra High Definition Curved Smart 3D TV and 1 x TCL 58” Ultra High Definition Smart 3D TV with Wide Colour Enhancer. Total value $5,198.

Pin & Win outlets
On sale dates
12 Sept - 6 Nov
Flemington Racecourse: 
       - All racedays in September, October and November 
       - Headquarters Tavern
       - VRC Head Office

12 Sept - 6 Nov
14 Sept - 28 Oct
Trading hours
Victorian metro train stations:
     - North Melbourne Station
     - Richmond Station
     - Caulfield Station
     - Southern Cross Station

12, 14, 16 Oct (6.30-10.30am)               
12, 14, 16 Oct (6.30-10.30am)
12, 14 Oct (6.30-10.30am) 
1-3 Nov (8am-12pm)
Victorian Woolworths outlets ($5 pins only):
      - Woolworths supermarkets
      - BWS stores
      - Woolworths Petrol outlets

8 Oct - 28 Oct
2 Oct - 6 Nov
1 Oct - 6 Nov
Tasmanian Woolworths outlets ($5 pins only: 
     - Woolworths supermarkets 
     - Woolworths Petrol outlets 

8 Oct - 28 Oct
1 Oct - 6 Nov
NSW/ACT Woolworths outlets ($5 pins only): 
     - Selected Woolworths supermarkets 

8 Oct - 28 Oct 

The Melbourne Cup Carnival 2015 Pin & Win Promotion runs from 12.09.2015 to 07.11.2015 in Australia. Entry open to Aust residents aged 18 +, EXCLUDING WA RESIDENTS and persons associated with the Promoter. Entrants must retain one 2015 Emirates Melbourne Cup lapel pin per entry to claim a prize if won. Prizes drawn 7.11.2015 at 2.30pm at Prime Focus, Suite 403/62 Beach Street, Port Melbourne VIC 3207. Winners will be notified in writing and published in The Australian on 20.11.15 and on  Go to for full terms and conditions of entry and prizes.The Promoter is Victoria Racing Club Limited, 448 Epsom Rd Flemington VIC 3031. Authorised under permit numbers NSW LTPS/15/05053, SA T15/1133 & ACT TP 15/06488.


The Pin & Win Promotion is only open to “Eligible Entrants”, being individuals who are:

(i) residents of Australia (excluding those in WA)

(ii) over 18 years of age at the commencement of the Promotion Period

(iii) not employees, directors or other representatives of the Promoter (Victoria Racing Club Limited) or of any beneficiary of the Promotion

(iv) not involved in the conduct of the Promotion or provision of prizes, or in a position where they may be so involved or able to influence (directly or indirectly) the conduct of the Promotion (including, without limitation, directors or executives of sponsors or retail partners, or individuals involved in the sale or handling of Pins or entries)

(v) not a spouse, defacto spouse, parent, child or sibling (whether biological or by adoption) of, or member of the same household as, a person described in paragraph (iii) or paragraph (iv).

For more information, phone the Customer Service Centre on 1300 727 575 or email