Myer Fashions on the Field at Flemington is not only an undisputed institution of the Melbourne Cup Carnival, it has established its place as Australia's largest and most prestigious outdoor fashion event. It continues to grow in prestige and stature and today attracts media attention and celebrity judges from around the world.

The competition was first staged in 1963 in a bid to attract more women to the races, with the object of ‘finding the smartest dressed women at the Carnival within economic restraints’. There were initially three categories for ladies – for outfits that had cost £30 and under, and £50 and over; and a category for Most Elegant Hat.

During its colourful history, Myer Fashions on the Field has undergone many developments but the competition’s basic premise remains: an opportunity for the fashion industry to showcase its wares and for women and men to indulge in their passion for fashion. Heats and finals now stretch across the Melbourne Cup Carnival, staged in a two-story enclosure inspired by the fashion runways around the world which offers an enhanced contestant and VIP experience and greater public viewing.


Women's Racewear – National Competition

Throughout the year, Myer Fashions on the Field State Finals (Women's Racewear only) are held across the country. Each state finalist wins a trip to the Melbourne Cup Carnival and an invitation to compete in the Myer Fashions on the Field National Final at Flemington on Crown Oaks Day.  

The Victorian winner will be chosen from the daily winners of the Women's Racewear competitions at Flemington held on AAMI Victoria Derby Day, Emirates Melbourne Cup Day and Crown Oaks Day. On Crown Oaks Day, the three winners will then compete to determine who will be the Myer Fashions on the Field Victorian State Winner.

The winner will then advance into the National Final and compete against the other State Finalists for the coveted national title. 

Field state finals  

Queensland
Venue: Gold Coast Turf Club
Raceday: Magic Millions Raceday
Date: Saturday 10 January 2015

Tasmania
Venue: Tasmania Racing Club
Raceday: Hobart Cup
Date: Monday 9 February 2015

South Australia 
Venue: South Australia Jockey Club, Morphettville Racecourse
Raceday: Adelaide Cup
Date: Monday 9 March 2015

New South Wales 
Venue: Royal Randwick 
Raceday: Spring Champion Stakes Day
Date: Saturday 10 October 2015

Western Australia 
Venue: Ascot Racecourse
Raceday: Opening Day of Ascot
Date: Saturday 17 October 2015

Victoria 
Racecourse: Flemington Racecourse
Raceday: AAMI Victoria Derby Day; Emirates Melbourne Cup Day; Crown Oaks Day 
Dates: 31 October; 3 November; 5 November 2015 

Contestant criteria 

Women's Racewear contestants must fulfill the following contestant criteria, and acknowledge that they understand and agree to abide by the criteria, as they register in order to enter Fashions on the Field:

  • Contestants must be 18 years of age or more
  • Contestants and/or their outfits are not permitted to promote commercially a brand, store or designer
  • Contestants must not receive any compensation from a third party for entering this competition
  • Female contestants must have appropriate headwear to complement their racewear in order to enter
  • All prizes awarded to the contestant must remain the property of the contestant
  • Contestants are not permitted to alter or add to their outfit in any way from the beginning until the end of the competition (including heats and the preliminary, daily, state and national final).

Judging criteria

A panel of judges based their votes on the following Women's Racewear criteria:

  • Style and originality
  • Appropriateness of the outfit for the Melbourne Cup Carnival and the individual
  • Attention to detail with accessories
  • Understanding and interpretation of the current fashion trends
  • Grooming and deportment. Suitability of the outfit for the raceday.

Online registration 

Online registration for the Victorian heats of the 2015 Myer Fashions on the Field Women's Racewear category will open in October 2015.

Men's Racewear
Competition overview

Men’s Racewear became a Myer Fashions on the Field category in 2001 and today continues as a strong competition during the Melbourne Cup Carnival. There are no interstate competitions for the Men’s Racewear competition.

Held on AAMI Victoria Derby Day, the Men's Racewear category regularly attracts more than 150 well dressed male racegoers.

The competition continues to grow in popularity each year and has seen a high calibre of entrants sporting a variety of suits, shirt and tie combinations and hats - proving that Fashions on the Field is not just for the ladies.

Contestant criteria

Male contestants must fulfill the following criteria, and acknowledge that they understand and agreed to abide by the criteria as they register in order to enter Myer Fashions on the Field:

  • Contestants must be at least 18 years of age.
  • Contestants and/or their outfits are not permitted to promote commercially a brand, store or designer.
  • Contestants must not receive any compensation from a third party for participating in this competition.
  • All prizes awarded to the contestant must remain the property of the contestant and are not transferable, exchangeable or redeemable for cash.
  • Contestants are not permitted to alter or add to their outfit in any way from the beginning until the end of the competition (including Heats and the Preliminary Final and Final).

Judging criteria

A panel of judges based their votes on the following Men’s Racewear criteria:

  • Style and originality
  • Appropriateness of the outfit for the Melbourne Cup Carnival and the individual
  • Attention to detail with accessories (eg. hat, lapel flower etc.)/li>
  • Understanding and interpretation of the current fashion trends
  • Grooming and deportment. Suitability of the outfit for the raceday

Online registration 

Online registration for the 2015 Myer Fashions on the Field Men's Racewear will open in October 2015.

The introduction of the Millinery Award and Design Award was part of the VRC’s commitment to addressing the instances of designers and milliners entering models into the regular Women’s Racewear competitions.  Designers and milliners were offered a prestigious platform to showcase their exclusive designs amongst their peers while also ensuring the traditional women’s racewear event remains a competition for everyone.

Design Award

Competition overview

This invitation-only category was introduced by the Victoria Racing Club in 2005 to recognise the contribution designers have made to fashion at Flemington.

The Design Award provides designers a chance to showcase their racewear creations. It encourages outstanding racewear design and also focuses on emerging Australian racewear design talent. The Design Award will again be staged this year on Emirates Melbourne Cup Day 4 October. 

Contestant criteria 

All contestants must fulfill the following contestant criteria, acknowledge that they understand and agree to abide by the criteria:

  • Contestants must be 18 years of age or more
  • All models must have appropriate headwear to complement their racewear 
  • Contestants are not permitted to alter or add to their outfit in any way from the beginning until the end of the competition. 

Judging criteria

A panel of industry judges will base their votes on the following Design Award criteria:

  • Style and originality
  • Interpretation of latest fashion trends
  • Appropriateness of the outfit for Emirates Melbourne Cup Day
  • All entrants must include a millinery component
  • Attention to detail with accessories.
Millinery Award
Competition overview

The invitation-only category was introduced in 2006 to complement the Design Award’s focus on the fine art of millinery. The invitation only Millinery Award focuses the judges' attention purely on the hat or headpiece of the individual. The Millinery Award provides milliners a chance to showcase their work and contribution to racing fashion, and is held on Crown Oaks Day. 

Contestant criteria 

All contestants must fulfill the following contestant criteria, acknowledge that they understand and agree to abide by the criteria:

  • Contestants must be 18 years of age or more
  • All models must have appropriate racewear to complement their headwear
  • Contestants are not permitted to alter or add to their headwear or outfit in any way from the beginning until the end of the competition. 

Judging criteria 

A panel of judges based their voted on the following Millinery Award criteria: 

  • Style and design of the millinery (elements including originality, concept of the design theme and wearability)
  • Quality and workmanship of the millinery (elements including technique, line and trim)
  • Appropriateness of the millinery for the Melbourne Cup Carnival, the individual and the outfit.