Design Award

Date: Tuesday, 4 November. 12.10pm
All New Location: MYER Fashions on the Field Enclosure, Flemington Front Lawn, adjacent to the L'Oreal Powder Room.

The Design Award - which encourages outstanding racewear design - will be staged again this year on Emirates Melbourne Cup Day.

This 'invitation-only' category of Australia's largest and most prestigious outdoor fashion event was introduced by the VRC in 2005, to recognise the contribution designers have made to bring this event to the glamorous heights it is at today, and to provide designers a chance to showcase their racewear creations. It also draws focus on discovering emerging Australia racewear design talent.

how to enter

The Design Award is an invitation-only event. Invitations will be issued by MYER and the Victoria Racing Club in September to established and emerging designers.

the competition

Heats

Judges will select their top three entrants in priority order, from each heat, awarding 5, 3 or 1 point/s based on the Design Award Judging Criteria.
Entrants with the highest scores at the conclusion of the heats will progress to the Design Award Grand Final, immediately following.

Grand Final

Judges will each select their top three contestants in priority order, awarding 5, 3 or 1 point/s.
The designer associated with the entrant, with the highest score in the Design Award Grand Final, will be named the 2008 MYER Fashions on the Field - Design Award Winner and prizes will be awarded to the winner, 1st & 2nd runners up.

judging criteria

A panel of industry judges will base their votes on the following Design Award Criteria:

Style and originality
Interpretation of latest fashion trends
Appropriateness of the outfit for Emirates Melbourne Cup Day.
All entrants must include a millinery component.
Attention to detail with accessories eg: matching accessories such as shoes, handbag and jewellery.

Terms and Conditions for 2008 (PDF download 418 KB)

prizes