Each spring historical Flemington Racecourse plays host to a carnival of exciting racedays with each of these days having its own personality and individual appeal. Known as the Melbourne Cup Carnival, it is Australia's premier sporting event and attracts attendance of approximately 400,000 people each year.
Recently rated as Australia's most popular sporting event in a study by Sweeney & Associates, the Melbourne Cup Carnival now transcends traditional sporting events as a unique combination of sport, fashion, entertainment, hospitality and business.
The Melbourne Cup Carnival is the ideal event to meet your sponsorship and corporate entertaining needs. Few events worldwide can boast attendances and media coverage of this calibre, and the Carnival's relaxed social atmosphere and spaced racing program creates the perfect environment for business networking.