Sponsorship Opportunities
Within Australia, the Victoria Racing Club Limited (VRC) has been operating as the premier racing club for the past 140 years. Based at Flemington Racecourse, Melbourne, Australia, the Club plays host to the internationally renowned Emirates Melbourne Cup, and is regarded worldwide as a centre of racing excellence.
Each year, historical Flemington Racecourse plays host to four exciting days of thoroughbred racing and each of these days is stamped with its own personality and individual appeal. Known as the Melbourne Cup Carnival, it is one of Australia's most popular and successful sporting events.
The 2006 Melbourne Cup Carnival was a huge success across many fronts and now transcends traditional sporting events as a unique combination of sport, fashion, entertainment, hospitality and business. Record attendances were achieved on AAMI Victoria Derby Day and Emirates Stakes Day, with crowds on Emirates Melbourne Cup Day and Crown Oaks Day also outstanding with in excess of 100,000 people attending both days. The overall four-day crowd was an astonishing 418,099 people, a record by over 34,000. With consistent growth in attendances by Club Members, corporate guests, public and media alike, the Melbourne Cup Carnival truly deserves the title as Australia's most popular sporting event as judged in a recent study by Sweeney & Associates.
Club Membership currently stands at an impressive 26,000. Whilst the Club demographics are skewed slightly towards higher net worth individuals and middle-upper level management, thoroughbred racing in Australia has a very broad appeal across many socio-economic groups. Market research indicates that interest and attendances are well above average in categories such as overseas visitors, business travellers, beer drinkers, high income earners and mobile phone users.
Sponsorship at Flemington offers unique experiential branding opportunities as well as more targeted communication channels. The Club boasts an impressive network of associations with companies which participate in sponsorship and corporate hospitality including Emirates, AAMI, Crown, Tooheys, Myer, Cadbury Schweppes, Seppelt Wines, Longines, Saab, L'Oréal, Moët & Chandon and the Seven Network.
Join the list of VRC sponsors and join the winners circle.
race sponsorship
Race sponsorships are available at most meetings at Flemington throughout the racing season.
Choose from one of our popular theme days such as DECJUBA Girls Day Out in September, Melbourne Cup Carnival Preview Day in October or Super Saturday in March. Alternatively our Summer Racing Series in January and Winter Racing Series in June/July provide great sponsorship opportunities.
raceday sponsorship
There's also the opportunity to sponsor the whole raceday and name each race after one of your brands, one of your Members or perhaps one of your lucky donors who has won the rights to the race. Join the likes of VECCI, Lord Mayor's Charitable Fund and Lygon Street Traders who have all reaped the benefits of combining a raceday sponsorship with a Corporate Function at Flemington.
Benefits of Race & Raceday Sponsorship
All race and raceday sponsorships are specifically tailored to clients' requirements. Typical packages can include the following benefits:
- Naming rights to a race or naming rights to the day and to all races on the program
- Signage
- Advertising
- Trophy presentation
- Television and radio coverage
- Name mention in various publications
- On-course promotional opportunities
- Executive privileges
- Sponsor mementos
- Invitations to VRC Events
- Corporate function (at an additional cost)
cost
| Race sponsorship packages | From $10,000 + GST |
| Raceday sponsorship packages | From $25,000 + GST |
melbourne cup carnival opportunities
Each year historical Flemington Racecourse plays host to four exciting days of racing and each of these days is stamped with its own personality and individual appeal. Known as the Melbourne Cup Carnival it is Australia's premier sporting event and attracts attendance of more than 400,000 people each year.
Recently rated as Australia's most popular sporting event in a study by Sweeney & Associates, the Melbourne Cup Carnival now transcends traditional sporting events as a unique combination of sport, fashion, entertainment, hospitality and business.
The Melbourne Cup Carnival is the ideal event for corporate entertaining and exposure. Few events worldwide can boast attendances and media coverage of this calibre. Unlike other events, the Carnival's relaxed social atmosphere and spaced racing program creates the perfect environment for business networking. Flemington's impressive on-course facilities and diverse hospitality options ensure that your entertaining needs can be accommodated. It is no wonder that the Melbourne Cup Carnival is regarded as one of the 'must-see' events on the Australian corporate calendar.
melbourne cup carnival sponsorship packages
A race sponsorship package during the Melbourne Cup Carnival typically incorporates race naming rights and trophy presentation, advertising exposure and media coverage, sponsor signage and various other branded items on course, executive privileges and corporate hospitality.
cost
| AAMI Victoria Derby Day Race | From $100,000 + GST* |
| Emirates Melbourne Cup Day Race | From $100,000 + GST* |
| Crown Oaks Day Race | From $100,000 + GST* |
| Emirates Stakes Day race | From $80,000 + GST* |
vrc events and club programs
The VRC conducts a number of events and Club programs both on and off-course to compliment Flemington's racemeetings throughout the year. These provide companies with an opportunity to promote their product to a specific target market.
Events include:
- Flemington Spring Fashion Luncheon
- Herald Sun Corporate Breakfast With The Stars supported by National Australia Bank
- Herald Sun Lunch with the Carnival Contenders
- VRC Oaks Club Luncheon
- MYER Fashions on the Field at Flemington
- Emirates Melbourne Cup Parade
- Emirates Kids Fashions on the Field supported by TCL
- Melbourne Cup Carnival Passport
- Pin and Win Competition
Club Programs include:
- VRC Racing Rewards Program
- VRC Young Members
- Phar Lap Club
- Junior Members
- Brendan Ford
- General Manager, Sponsorship & Corporate Development
- Telephone:
- 03 8378 0647
- Email:
- Brendan Ford
- Nick Fairbairn
- Sponsorship Account Manager
- Telephone:
- 03 8378 0611
- Email:
- Nick Fairbairn
- Nick Addison
- Sponsorship Account Manager
- Telephone:
- 03 8378 0659
- Email:
- Nick Addison
- Zoe Potter
- Sponsorship Coordinator
- Telephone:
- 03 8378 0634
- Email:
- Zoe Potter